ourlil.com » Video http://OurLil.com A web site for tutti noi (all of us!) Fri, 27 Apr 2012 04:06:36 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 PC (John Hodgman) calls Obama out as a Nerd http://OurLil.com/blog/pc-john-hodgman-calls-obama-out-as-a-nerd/629/ http://OurLil.com/blog/pc-john-hodgman-calls-obama-out-as-a-nerd/629/#comments Tue, 23 Jun 2009 20:37:00 +0000 webmaestro http://clay.freedomblogging.com/?p=629 YouTube – John Hodgman at Radio & TV Correspondents’ Dinner.

Though we may not always agree. I am and forever shall be, your friend. Live long and prosper.

Click here to view the embedded video.

]]> http://OurLil.com/blog/pc-john-hodgman-calls-obama-out-as-a-nerd/629/feed/ 0 What Should Corporations Do With Their Blogs | chrisbrogan.com http://OurLil.com/blog/what-should-corporations-do-with-their-blogs-chrisbrogancom/531/ http://OurLil.com/blog/what-should-corporations-do-with-their-blogs-chrisbrogancom/531/#comments Tue, 24 Mar 2009 23:16:11 +0000 webmaestro http://clay.blog.appeal-democrat.com/2009/03/24/what-should-corporations-do-with-their-blogs-chrisbrogancom/531/ What Should Corporations Do With Their Blogs | chrisbrogan.com.

I was fortunate to be able to call together a great group of people at a moment’s notice to host a flash panel at the Pepsico Podcast Playground at SXSW. I wanted to talk about a Wall Street Journal article where AMD blogged about something and then Intel said blogs weren’t the place to talk about important issues. I pulled together George Smith, Jr, from Crocs, Christopher Barger from GM, Keith Burtis from Best Buy, Bonin Bough from Pepsico, Pat Moorhead from AMD, and Morgan Johnston from JetBlue for a conversation.

What follows is a video from the flash panel. I hope you’ll watch it and share your thoughts.

Click here to view the embedded video.

]]> http://OurLil.com/blog/what-should-corporations-do-with-their-blogs-chrisbrogancom/531/feed/ 0 Blip.tv Figures Out How To Serve Ads In iTunes Videos http://OurLil.com/blog/bliptv-figures-out-how-to-serve-ads-in-itunes-videos-2/266/ http://OurLil.com/blog/bliptv-figures-out-how-to-serve-ads-in-itunes-videos-2/266/#comments Wed, 29 Oct 2008 19:25:37 +0000 webmaestro http://clay.freedomblogging.com/2008/10/29/bliptv-figures-out-how-to-serve-ads-in-itunes-videos-2/266/ blip.tv

Blip.tv Figures Out How To Serve Ads In iTunes Videos

Earlier today at the Beet.TV Online Video Summit (which I co-moderated with Cnet’s Dan Farber and Beet.TV’s Andy Plesser), blip.tv CEO Mike Hudack revealed that his company has found a way to dynamically insert ads from DoubleClick into video downloads on iTunes and elsewhere.

Blip.tv is a video publishing platform that claims about 50 million views a month across many different Websites and distribution channels. (Last week, it raised a round from Bain Capital). Hudack estimates that 15 to 18 percent of blip.tv’s traffic comes through video downloads, mostly from iTunes.

The meat of it is here:

For the past six months or so, blip.tv has been experimenting with placing pre-roll, post-roll, and overlay ads in some iTunes videos. These ads are served by DoubleClick and have hyperlinks that make it easy to track when somebody clicks on an ad. This measurement only works when someone is actually watching the video on their computer inside iTunes, which Hudack estimates happens 50 to 75 percent of the time. For the rest of the videos that are watched on iPods, iPhones, and Apple TVs, whatever ad that was inserted at teh time the video was delivered will be shown, with no tracking capability.

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