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Blip.tv Figures Out How To Serve Ads In iTunes Videos
Blip.tv Figures Out How To Serve Ads In iTunes Videos
Earlier today at the Beet.TV Online Video Summit (which I co-moderated with Cnet’s Dan Farber and Beet.TV’s Andy Plesser), blip.tv
CEO Mike Hudack revealed that his company has found a way to dynamically insert ads from DoubleClick into video downloads on iTunes and elsewhere.
Blip.tv is a video publishing platform that claims about 50 million views a month across many different Websites and distribution channels. (Last week, it raised a round from Bain Capital). Hudack estimates that 15 to 18 percent of blip.tv’s traffic comes through video downloads, mostly from iTunes.
The meat of it is here:
For the past six months or so, blip.tv has been experimenting with placing pre-roll, post-roll, and overlay ads in some iTunes videos. These ads are served by DoubleClick and have hyperlinks that make it easy to track when somebody clicks on an ad. This measurement only works when someone is actually watching the video on their computer inside iTunes, which Hudack estimates happens 50 to 75 percent of the time. For the rest of the videos that are watched on iPods, iPhones, and Apple TVs, whatever ad that was inserted at teh time the video was delivered will be shown, with no tracking capability.
JavaScript Get inner text –
function GetInnerText(elem) {
return (typeof(elem.innerText) != 'undefined') ? elem.innerText :
(typeof(elem.textContent) != 'undefined') ? elem.textContent : elem.innerHTML.replace(/]+>/g, '');
}
JavaScript Get inner text –
function GetInnerText(elem) {
return (typeof(elem.innerText) != 'undefined') ? elem.innerText :
(typeof(elem.textContent) != 'undefined') ? elem.textContent : elem.innerHTML.replace(/]+>/g, '');
}
Mozilla Fennec 1.0a1 Alpha
Fennec looks interesting:
[vimeo]http://vimeo.com/1981300[/vimeo]
WPMU Enterprise plugin
WPMU Enterprise
WPMU-Enterprise allows the site admins to have multi, multi-user blogs on one install of wordpress.
Objective:
Starting with WP 1.5, many of us had to find a solution to upgrade/manage mutiple sinlge wp blogs. This was solved with the release of wpmu. From there, many of us then had to figure out a way to upgrade/manage multiple mu blogs. This is an attempt to solve this problem.
Features:
- Multiple MU blogs ex. domain1.com, domain2.com, subdomain.domain1.com, etc.
- Different site admins for each mu blog.
- Different mu blogs are maintained as companies
- Each site admin is given it’s own company to manage blogs, sites and users.
- Domain name mapping
Requirements:
WPMU 2.6.1
Pros:
- Manage multiple mu-sites with one wordpress install.
- Assign site admins to companies and restrict their access to blogs, users.
Cons:
- You have to edit 3 core files.
- Can only be used if you are using subdomains.
A good url regular expression ?
A good url regular expression ?
^((ht|f)tp(s?)://|~/|/)?([w]+:w+@)?([a-zA-Z]{1}([w-]+.)+([w]{2,5}))(:[d]{1,5})?((/?w+/)+|/?)(w+.[w]{3,4})?((?w+=w+)?(&w+=w+)*)?
RegExr: Online Regular Expression Testing Tool
RegExr: Online Regular Expression Testing Tool
bew*
b[A-Z0-9._%+-]+@[A-Z0-9.-]+.[A-Z]{2,4}b is a more complex pattern. It describes a series of letters, digits, dots, underscores, percentage signs and hyphens, followed by an at sign, followed by another series of letters, digits and hyphens, finally followed by a single dot and between two and four letters. In other words: this pattern describes an email address.
WhatsMyIP.org mod_gzip Test
Nifty tool to check to see if a site is serving gzip’d pages…
WhatsMyIP.org mod_gzip Test
Nifty tool to check to see if a site is serving gzip’d pages…